The Chennai Open Coffee Club June Meetup happened on 13 June at The Startup Centre with focus on Social Media for Startups. This is a consolidated version of topics which were discussed for those who missed out on the event.
Key Takeaways of the Meetup
- People use Social Media because of measurable ROI compared to Billboard Ads or Banners. Another reason to use Social Media for marketing is for the higher ROI compared to other conventional methodologies.
- Using the right keywords and targeting the right set of audience is the key to increasing your conversion rates. Social Media is all about experimenting. What works today need not work tomorrow.
- Do not advertise on Facebook for likes. It is similar to paying for level upgrade in Temple Run. It typically does not mean a lot to your business. Market for clicks, conversions, sales.
- To begin with Social Media Marketing, it is important to have a domain for yourself. Not very advisable to have a .biz or .co.in domain. Preferably – .Com / .Co.
- The most important Social Media Real Estate one needs to start with is a blog. Keep writing blog articles and try providing value to your users. Starting with the first paragraph is what all it takes. Your first article need not be 1000 words, it could even be just 300 – 400 words.
- Email Subscription is an easy hack to acquire followers and audience. Make them subscribe to your content and provide them value.
- Social Media Marketing is more of a marathon rather than a sprint. Do not expect immediate returns or conversions to happen.
- The trend is changing towards Visual Marketing. Images get a better traction on Social Media in comparison to text. Viral Content is good to create brand awareness among a larger audience on Social Media.
- Social Media Marketing is not just restricted to Facebook and Twitter. Use Quora, LinkedIn, Pinterest, Instagram or other Social Media Platforms.
- The most important thing one needs to figure out beginning Social Media Marketing is to identify his audience and the best channel to reach out to them. Unless and until the target audience is figured out, it is more of an AK47 approach rather than a sniper shot approach.
Image Courtesy: Jaydeep Halbe
The event saw a good participation of around 60 folks from startup of different domains. The interaction followed by a couple of startup demoing their product among the community folks and obtaining product validation suggestions.
PS: These were the points I was able to remember and was able to put together. Feel free to let me know if you find any mistakes or points being missed out. Would love to add it into the article.